Fck Them flowers

Role: Producer, Creative Direction, Styling, Floral Design, Hand Model.

I was brainstorming ideas for a project that featured juxtaposition when “F*ck Them Flowers” came to be. Flowers are typically gifted for softer, quieter, moments: weddings, baby showers, funerals. I wanted to show flowers with some punch behind them. I created the branding, florals and overall concept.

“F*ck Them Flowers” for when life sucks. Gift them to your bestie who was just let go at work, went through a tough break up, or is going through a tough time. Available in large arrangements and small bouquets. Add chocolate dipped strawberries for an additional treat.

Photographer: VM